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'EXPO 2020 Dubai'Pointblank Productions
HRA were asked to explain what lay behind the creation of the logo that symbolises EXPO 2020 Dubai. The Emir had spotted a piece of unusual desert ground from the window of his helicopter while travelling over it. Archaeologists had investigated and they discovered the remains of a jewellery 'factory' at a settlement dating from 2000BC, thus dispelling the accepted theory that the desert was only populated by nomads at that time. A particularly beautiful gold ring found at the site was then used as inspiration by the logo designers...
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