About HRA
Hibbert Ralph Animation (HRA) is an award-winning animation production company based in London. Formed in 1982, it is one of Great Britain's most established animation studios producing television and cinema commercials, idents, logos, special effects, website animations and promos. The studio also develops and license 'RedBoard', animation software now being used in the industry on productions such as 'Bob the Builder', 'Fireman Sam' and many more.

'EXPO 2020 Dubai'Pointblank Productions
HRA were asked to explain what lay behind the creation of the logo that symbolises EXPO 2020 Dubai. The Emir had spotted a piece of unusual desert ground from the window of his helicopter while travelling over it. Archaeologists had investigated and they discovered the remains of a jewellery 'factory' at a settlement dating from 2000BC, thus dispelling the accepted theory that the desert was only populated by nomads at that time. A particularly beautiful gold ring found at the site was then used as inspiration by the logo designers...
Permalink Tags: